America's Foreign Policies Essay Example | Topics and Well Written Essays - 500 words

America's Foreign Policies - Essay Example Both the army and navy were less than 30,000 troops separately, and being situated in the midst of weak or friendly nations, no thought was given to building up an armed force for any reason (Mintz). Americans also felt badly towards expanding any holdings abroad, as the popular sentiment was that it went against the democracy that the country held dear to its heart, even more than a hundred years after winning it (Mintz). That changed, however, when European powers towards the end of the century started acquiring overseas holdings themselves, eventually becoming rulers of a fifth of the world between 1870 and 1900 (Mintz). Fearing that the United States would one day be left with nothing but the country that it had already started, sentiment changed to allow overseas diplomacy and dealings, which were brought to the forefront by the foreign policies of President Theodore Roosevelt, President William Howard Taft, and President Woodrow Wilson. Though these three had sometimes radicall y different views on how to handle different situations with respect to countries around the world, it cannot be denied that all had a hand in shaping the United States as a world power by the early 1920s. Theodore Roosevelt came into the presidency believing, in a way, that America was not enough for America. He believed that the United States should expand its presence in foreign countries and territories, and had a strongly â€Å"imperialistic philosophy† about where the nation stood, and should stand, in the world (â€Å"American Experience†). Despite being a diplomat who was more than capable of brokering any negotiation through words, Roosevelt believed that the nation should be ready to fight to protect its own interests above everyone else, and supported war in order to make his point to other countries about the greatness of America (â€Å"American Experience†). This can be seen in his main ambition while in office, which was to build a canal

Essay on Eiffel Tower Essay Example for Free

Essay on Eiffel Tower Essay In 1889, Paris hosted an Exposition Universelle to mark the 100-year anniversary of the French Revolution. More than 100 artists submitted competing plans for a monument to be built on the Champ-de-Mars, located in central Paris, and serve as the exposition’s entrance. The commission was granted to Eiffel et Compagnie. Eiffel, an architect and metal expert, receives full credit for the monument that bears his name but it was one of his employees—a structural engineer named Maurice Koechlin—who came up with the concept. Several years earlier, the pair had collaborated on the Statue of Liberty’s metal armature. Originally intended as a temporary exhibit, the Eiffel Tower was almost torn down in 1909. City officials opted to save it after recognizing its value as a radiotelegraph station. Several years later, during World War I, the Eiffel Tower intercepted enemy radio communications. It escaped destruction a second time during World War II. Over the years, the Eiffel Tower has been the site of numerous high-profile stunts, ceremonial events and even scientific experiments. The Eiffel Tower has also inspired more than 30 replicas and similar structures in various cities around the world. Now one of the most recognizable structures on the planet, the Eiffel Tower underwent a major renovation in 1986 and is repainted every seven years. It welcomes more visitors than any other paid monument in the world—an estimated 7 million people per year. Fulgence Bienvenà ¼e, an engineer at Ponts et Chaussà ©es, created the project, which was adopted by the Municipal Council on 9 July 1897. Work started on 4 October 1898. Line 1, which opened on 19 July 1900, connected the Porte de Maillot to the Porte de Vincennes and provided a service to the summer Olympic Games organised in the Bois de Vincennes. Parisians immediately loved this new means of transport. In 1901, Fulgence Bienvenà ¼e planned an additional network of lines which would not leave any point in Paris more than 500 metres from a metro station. Work quickly began on lines 2 and 3 and then 4 and 5, etc. The first six lines were opened to the public in 1910. Immediately prior to the First World War, the 91km-long network included 10 lines and carried 467 million travellers. The following decade saw the network continue to grow, in particular through the extension of the lines to the suburbs (lines 1, 12, 9, 11, etc.). During the Second World War, several lines were exten ded despite the shortage of electricity.

SERVQUAL Model Summary and Evaluation

SERVQUAL Model Summary and Evaluation 1.1 Introduction Service quality has taken into consideration in providing and accomplishing customers satisfaction recently (Hishamuddin Fitri Abu Hasan, Azleen Ilias, Rahida Abd Rahman Mohd Zulkeflee Abd Razak, 2008). Besides, there is a very obvious trend towards a growing concern that customers satisfaction is one of the valuable assets in building up a brand image (Srivastava et al., 2001), so brand image is very crucial in service industry, by which this element is critical in influencing customers perceptions and thus their loyalty to a company. Simoes and Dibb (2001) stated that brand image plays an important role in service industry due to the strong brand image persuades customers with a sense of acceptance and trustfulness. Research finding based on Bloemer et al. (1997) and Jones et al. (2002) also pointed out that there is a direct relationship between service quality towards customers perceptions, which in turn contributes to the brand image of a product or company. Based on the findings from Parasuraman et al. (1994) and Zeithaml et al. (1996), service quality is directly related to customer satisfaction and loyalty and thus on brand image, by affecting customers perceived value (service quality à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ perceived value à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ customers satisfaction à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ customers loyalty à ¢Ã¢â‚¬  Ã¢â‚¬â„¢ brand image of a company). At first, there will have a brief explanation pertaining to the principle of the SERVQUAL model in this literature review; by which the dependent variable and independent variables of this research will be discussed in detail, followed by the findings from the previous research and studies. Lastly, this literature review will be ended up with a conclusion. 1.2 Theory of SERVQUAL Model Parasuraman, Zeithaml, and Berry (1985) developed service quality model which is named as SERVQUAL model or PZB model. They had conducted focus group interview in order to develop the first version of SERVQUAL model. They had created ten dimensions of the service quality by determining the similar criteria in the evaluation of customer. The ten dimensions of service quality included tangibility, reliability, responsiveness, competence, access, courtesy, communication, credibility, security and understanding. In this research, Parasuraman et al. (1985) stated that the overlapping among these ten dimensions of service quality maybe occurred and suggested that further research should be conducted. Therefore, SERVQUAL model was further developed and emerging the modified version of SERVQUAL model. In 1988, Parasuraman, Zeithaml, and Berry had conducted an empirical study to measure the service quality towards the customers perceptions by using the ten dimensions as a basic structure. The results indicated that some variables in these ten dimensions were overlapped with each other. In the ten elements of service quality, tangibility, reliability and responsiveness remain constant while the remaining seven determinants were categorized into the last two dimensions which are assurance and empathy (Parasuraman et al., 1988). As a result, there are five service quality dimensions in the modified version of SERVQUAL model that affect customers satisfaction and thus brand image: Tangibility is related to the physical environment, facilities and the employees appearance. Reliability is the ability to carry out the services consistently and accurately. Responsiveness is the willingness of the employees in helping the customer to solve the problem. Assurance is the adequate knowledge that the employees possess and the ability of the employees in entrusting the confidence. Empathy is associated with the organization provide the caring and individualized attention to their customers. Buttle (1996) mentioned that SERVQUAL model is been used widely in measuring customers perceptions towards various types of services. Due to this reason, we are likely to choose SERVQUAL model to measure customers perceptions on brand image in our study. 1.3 Dependent variable 1.3.1 Brand image Service quality has significant effect on customers perceptual toward brand image, due to the statistics shown that strong brand image is needed to distinguish from competitors brands or products (Boltan and Drew 1991). At the same year of 1991, Schiffman and Kanuk also stated that customer will perceive brand that match and suit their images. As a result, service quality added value to customers by helping them differentiates the brand from competing brands. This means that customers perception of service quality is be associated brand image and customers are more likely to purchase the brand that provides the superior service quality. Keller (1993) supported the previous findings and stated that brand image is the customers perception that held in customer memory. Strong brand image is set in customers mind through their consumption experiences and their perceptions towards service quality provided by the product or company. In the year of 1996, Agarwal and Rao continued the study and mentioned that brand image is based on superior and favorable brand rooted in consumers memory. In 2003, Keller repeated the theory and reinforced that brand image refers to strong, positive and favorable brand association in memory which result in a positive effect, attitude and overall perceived quality. Holbrook and Batra (1987) stated that the perceive quality affect the brand loyalty and thus also influence the images of a brand. Meanwhile, service quality is clearly defined as the customers judgment about a brands excellence or superiority (Zeithaml, 1988; Aaker and Jacobson, 1994). Dobni and Zinkhan, (1990) assumed that brand image is refer to the reasoned and emotional perceptions consumers attach to specific brands. Zeithaml (1988) suggest that brand image is built through consumers consumption experiences with the excellence or favorable of service being provided. Therefore, the service quality perception is core dimension that help to create a high value of a strong brand image in which directly influences consumers purchase evaluation. According to Alba and Hutchinson (1987) and Walker et al. (1987), although brand image, brand attitude and service quality act independently, however, under some conditions, three of dimensions are interrelated with each other. Keller (1998) supported the brand image is multidimensional, by which it includes the attitude and behavior according to the brand and the perceived service quality. The process in order to develop a trusted brand image is based on the customers experiences towards the brand through both direct and indirect interaction with the brand (Keller, 1993 and Krishnan, 1996). Direct contact with brand involves usage; trial and satisfaction in consumption while indirect contact with brand involves advertising, word-of-mouth and brand reputation. In 1996, another researcher Meldan also mentioned the introduction of innovative products and services quality is to improve the positive perception of brand image. She supported the theories which were held by Park, Jaworski, Macinnis in 1996 and Fatt in 1997, by which they stated the service quality is very important in influence the image of a brand through the level of customers familiarity, experience and trust of a brand. Based on these theorie s, Aydin and Ozer (2005) concluded there is reciprocal relationship between both customers perceptions and brand image. There are five dimensions of brand image being identified by Aaker (1991) which included perceived service quality, brand awareness, brand association, brand asset and customer base. However, perceived of service quality have the most significant impact toward brand image among those five dimensions. Keller (1993) indicated that the service quality may improve brand image by enhancing customers loyalty and thus increasing the probability of brand choice as well as reducing the competitive marketing. Service quality can affect the brand image of particular products or companies directly and indirectly (Kirmani and Zeithml, 1993). The study held by Kirmani and Zeithml in 1993 shown that the dimensions of service quality tangibility, reliability and empathy are basic clues for in constructing a strong brand image (Bailey and Ball 2006). 1.4 Independent variables 1.4.1 Tangibility Tangibility is one of the dimensions in the SERVQUAL model. It can be defined as the physical evidence in the service industry (Parasuraman et al., 1988). It is the physical facilities and equipment, employees appearance, physical representations of services and the physical environment. Wakefield and Blodgett (1999) also mentioned that physical environment will significantly influence the customers perceptions towards brand image. Same theory goes to the size or the number of facilities and equipment provided by a company in judging customers perceptions (Umbach, 2002). One of the examples to support the dimension of tangibility can be seen in servicescape, by which it is the physical places where services are delivered (Chua, Mohhiddin Othman, Boo, Muhammad Shahrim Abdul Karim, and Sridar Ramachandran, 2009). It can be said that tangibility has a significant impact customers perceptions towards brand image. However, services is intangible, therefore, customers can only see and experience the tangible services provided by the company, such as the facilities and equipment, as well as the appearance of the employees. Those of the tangible services are known as clues (Zeithaml, Parasuraman, and Berry, 1992). The clues are the capabilities of the company and the quality of the environment. Berry (1980) stated that the way of managing the tangibles services will directly affect customers satisfaction, due to the reason that those tangibles services are critical elements in shaping brand image. According to the research finding of Kayaman, R. and Arasli, H. (2007), there is a significant relationship between service quality and brand image. They were mentioning that tangibility is associated with the physical characteristics provided by the company. This variable serves as a key element by which it may be able to attract more and more customers and thus gain competitive advantage over the competitors. Besides, element of tangibility is able to deliver both direct and indirect result on brand image. As a result, most of the companies nowadays are likely to formulate and implement strategies that are useful in grabbing potential customers and maintaining current customers by using eye-catching physical structures and providing a unique and comfortable environment for the services delivered. 1.4.2 Responsiveness Another independent variable that will affect customer perceptions towards service quality is responsiveness. The meaning of responsiveness is the willingness to help the customers, to provide prompt and well service to the clients, problem resolution when the customers faced and complaint handling (Reichheld and Sasser, 1990). Responsiveness should be expanded and this is because they believed that this variable is very important (Parasuraman et al, 1988). Previous studies suggest that the responsiveness is critical not only as a measure of service quality but can use as a best tool for uncovering areas of service quality strengths and weakness (Kettinger and Lee, 1997, 1999; Pitt, Watson, Kavan, 1995; Van Dyke et al., 1997). By knowing the strengths and weaknesses, the organization will enhance the service quality in order to increase the brand image in this competitive market (Bedi, 2010; Kassim and Abdullah, 2010; Kumar et al., 2010). Furthermore, good customer service is part of the responsiveness. Employees responsiveness takes customer service a step further (Lovelock, 1983). By using technology, including websites, email and telephone systems, it enables the customers to quickly get the information that they need is one of the aspect for responsiveness (Lovelock, 1983). It generally refers to being responsive to the service subscribers (Heeter, 1989). The employees also have to prepare the aptitude and desire to provide the customers with effective resolutions on the first contact whenever possible (GroÈnroos, 1982; Oliver, 1981). A high level of responsiveness, representing and expressing as a trust cue, can convey the trustworthiness to the customers (Corritore et al., 2003). There is a significant relationship between the service quality and customers perception on brand image (Moliner and sanchez, 2003). Attachment theory suggests that beyond knowing who or what a brand stands for, strong attachments only mean when the brand is responsive to the consumer needs. In fact, psychologists argue that responsiveness is one of the critical element that keep relationships is going (Bebko and Prokop, 1996). Employees should quickly respond to the customers request at the same time, eliminating all the unnecessary errors and cannot make the customers to spend lots of time to wait (Guseman, 1981; Levitt, 1981; Murray and Schlacter, 1990). A responsive brand fulfills consumers relevant needs or goals. The goals can be many and varied for depending on the consumer and the situation (McDougall and Snetsinger, 1990). They may include broad level needs, such as needs for status, stimulation, belongingness or individuality, all the way down to situation specific goals (Parasuraman et al., 1985, 1988; Zeithaml et al., 1990; 1993). Of course, being responsive means that there must be something in the product and the marketing behind it that creates the perception that the brand uniquely in order to achieve these needs and goals (Anderson and Zeithaml, 1984; Garvin, 1982; Tse and Wilton, 1988). Hence, it is crucial for all the employees to exhibit a courteous and friendly behavior when delivering services to the customers in order to increase their satisfaction towards the brand image (Firdaus Abdullah, Rosita Suhaimi, Gluma Saban Jamil Hamali, 2011). 1.4.3 Reliability According to Word Net, reliability indicated the trait of being dependable or reliable. Reliability indicates the employees are able to provide the services accurately, consistently and dependably (Parasuraman et al, 1988, LeBlanc Nguyen, 1997). In another way, reliability also means that the services are correctly performed and defined as the consistency of the services performance. Besides, reliability means the organization keeping their promises, trustworthiness toward the services quality of employees to avoid anything goes wrong. In product and service industry, it plays as a key component that will influence the customer behavior towards brand image and thus on their purchase intention. Therefore, different services that provided to the customers will bring different level of customer satisfaction based on the services provided by the product (Yuksel, 2001). Reliability is the driving force of the responsiveness of customers behavior (Antreas A. Spiros and Vlassis, 1999). It means that reliability of services is interrelated with the customers satisfaction and perception once the services are provided and performed (Antreas A. Spiros and Vlassis, 1999). It is associated with the services quality environment and delivery systems that work well with good quality of service which include staff attitude, knowledge and skill (Walker 1990). For example, it provides the service at the designated time. Parasuraman et al. (1991) predicted that reliability is concerned with the result of services as compared to other variables in SERVQUAL model. This theory is supported by Glaveli, Petridou, Liassides and Spathis (2006), by which they strengthened the element of reliability considers as the service providers ability to provide accurate and dependable services in which included items such as personnel training, interruption of service, absence of e rrors and punctuality. Berry et al. (1985) argued that reliability is the most important factor in guaranteeing both customers satisfaction and dissatisfaction. This assumed that managers and employees need to provide a reliable service and reduce unreliable service to the customers in order to achieve a high level of customer satisfaction. In 1990, Zeithaml et al. also held that service reliability is one the most significant variables in the SERVQUAL model. As a result, most of the organizations are likely to include the issues of reliability in setting their mission statement and the standard of services to be provided (Malhotra, Ulgado, Agarwal, Shainesd Wu, 2005). So, both employers and employees must aware to the importance of reliability and find ways to improve the reliability of services. Reliability is one of the important dimensions that will lead to customers satisfaction through customers perceptions and thus affect the image of the brand (Patrick, Karl J., John E. 1996). A consistent measure is needed when working out with employees so that services can be performed adequately. In addition, the frequently changing of work procedures will improve the service performance as well. Again, this ensures customers perceptions towards service quality and consequently building up a strong brand image towards a product or a company. The administration and examination of departments have provided the reliable and accurate services also known as the reliability services (Muhammed Ehsan Malik et al., 2010). It held true when the brand image of an organization which is associated with excellence reliability services is considered as one of the means to attract customers purchase intention through good brand image. The study from Parasuraman et al. (1991), Muhammed Ehsan Malik et al. (2010), Ham and Hayduk (2003) proved that reliability has the strongest impact on consumers judgment, as among the five determinants of services quality. This philosophy was again proved by Hishamuddin Fitri Abu Hassan et al. in the year of 2008. 1.4.4 Assurance Another dimension in SERVQUAL model is assurance. Assurance shows the knowledge that the employees posses and how the employees conveys the trust and confidence (Parasuraman et al., 1988). Assurance can also be known as the organization offers the credible and secure service to its customers (Donnelly, Wisniewski, Dalrymple Curry, 1995). Initially, according to the research findings of Parasuraman et al. (1985), there were ten dimensions that regrouped to the five dimensions of service quality. In those five dimensions, there are three original determinants which are tangibles, responsiveness and reliability while another two determinants were assurance and empathy which, were derived from the other seven dimensions of service quality. Assurance is derived from the competence, courtesy, credibility and security of the service. This is because those four dimensions have overlapped with each other and the new dimension of assurance is formed. According to the research findings of Aydin and Ozer (2005), there is a significant relationship between customers perception about service quality and brand image. They were mentioning that assurance has a significant positive impact on brand image. Employees give an expression of the service quality in customers eyes (GroÈnroos, 1994). It means employees give the customers the greatest concept of what the brand really is. Employees competence and abilities in delivering the service performance is also very important so that the customers know their roles and willingness in performing those services otherwise their inevitable frustration will destroy the brand image (Davies, 1996). Not only the actions or behaviors of employees but also the morale of employees influences the service quality and it will impact upon customers perception on the brand image accordingly (Schneider and Bowen, 1993). Besides, a strong brand image is a part of brand strength measurement model that based on how the customers putting trust on a particular brand over other competitors (Lassar et al., 1995). One of the high-level associations that consumers can accommodate a brand is credibility (Keller, 2003 b). The importance is also supported by another statement from Aakers study (1997) on the basic brand personality factor analysis, and she state that sincerity was the highest eigenvalue factor. In Olivers service quality theory (1980) states that the customers will judge that the service quality is low if the service performance does not meet or either exceed their expectations. Ultimately, customers are willing to commend the specific brand to other people when their perception of service quality is high (Parasuraman et al.s, 1988, 1991b). This is supported by the statement from cf. Keaveney (1995) that there is a positive correlation between high customers perception on brand image and word-of -mouth communication. In short, a strong brand not only increases the customers trust so that they are better in observing and understand the intangible but it also reduces customers perceived monetary, social and security risks Simoes and Dibb (2001). 1.4.5 Empathy Empathy is one of the dimensions which out of five dimensions of SERVQUAL model that is created and derived from the accessibility, communication and understanding. Parasuraman ct al., 1988 said that empathy is originate from approachability, communication and understandable in the ten dimension of service quality as well as the essential of caring given to the individual special attention and caring to the customers. Besides, approachable services that are provided by organization are also known as empathy to meet or identify the needs of specific customers (Donnelly et al., 1995). In order to improve the empathy in service quality, one of the approaches is by collecting the feedback from customers after they experienced the service performances (Soutar MeNeil, 1996). For psychology today, what is empathy and how its related to our livelihood? Empathy means the capability to be comprehensive to another peoples condition, point of view, feelings and perceptions. When we are facing or experiencing the feeling of empathy, then we are able to catch out someone internal feelings of empathy. Some people especially with mentally disorder, antisocial personality disorder, narcissistic personality disorder and so forth, they have intimate link with the ability to empathize. (Kristalyn Salters-Pedneault, PhD, 2010). According to Bowman and Narayandas (2001), the value perceptions of loyal customers are normally related to empathy and sincerity due to they are devote for creating the sense of interactive fairness. Individualized attention offered by the organization to meet the customers need also consider as empathy (Salvador-Ferrer, 2010). Shoeb (2011) summarized that the willingness of organization in listening to what customers had said is the empathy services that organization has provided to individual pleasantly as well as concerned with the individual by treating them well and respecting them. It can be said that empathy services concerned with how the employees approach and behave towards the customers. Hanaysha et al. (2011) mentions that there is a moderately and optimistically relationship between the empathy and customers perception on brand image. There is another research shows that there is a significant relationship between the empathy with the satisfaction (Nawaz. et. al., 2011). It means that empathy reflects how does the organization treats and cares the individual by identify their needs and wants as everybody must be treated fairly by providing the same services. 1.5 Conclusion At first, we had proposed our title of The Impact of Service Quality towards Customer Perceptions on Brand Image. The purpose for our research is used to identify the new knowledge that have not done by the previous studies. The concept of the service quality and brand image had been review in this study. In this research, SERVQUAL model is used as the applications in our study. This model is essential in our study as our research framework is derived from this model. Based on the findings, we found out that five dimension of the modified version of service quality model have the strongly impact on brand image. Service quality has the strongly correlated with the brand image. This research study is to increase our understanding of service brand from the customers perspective. Moreover, it provides the people especially service marketers the understanding of the associations that may exist and how they impact on the brand image. By understanding these associations and the inherent ris ks associated with service procurement, they will be able to manage the brand strategies well and to make better branding decisions.

Mourning and Melancholia in Hemingway’s For Whom the Bell Tolls Essay

Mourning and Melancholia in Hemingway’s For Whom the Bell Tolls Ernest Hemingway’s For Whom the Bell Tolls (1940) begins with a quotation from John Donne’s â€Å"Meditation XVII.† With this epigraph, Hemingway identifies the source of his title and defines the connections achieved between human beings through mourning.: Donne’s argument begins, â€Å"No man is an island,† and it concludes with an assertion of our bond to the dead: â€Å"never send to know for whom the bell tolls; it tolls for thee.† Proper mourning acknowledges the losses to our self in the death of another. Hemingway’s For Whom the Bell Tolls depicts such connections to the dead and examines the emotional effects of incomplete mourning in terms that parallel Freud’s own comments in â€Å"Mourning and Melancholia†(1917. Hogarth Press edition 1937). Hemingway’s novel about mourning concludes by depicting Robert Jordan, the American volunteer in Spain, as he prepares for his death. Jordan accepts the inevitability of this death and he designs a ritual which expresses his commitment to his lover, Maria, and contributes to the successful retreat of the members the guerrilla band (401-10). He provides a last effort of participation in their struggle against fascism and affirms his 1 Page 2 connection to the future of Spain. In a parallel to the argument of Donne’s â€Å"Meditation,† Jordan’s death while fighting as a volunteer in the Spanish Civil War is presented as a loss to fascism suffered by the people of all the republican nations of the world. In a report published in 1938 Hemingway wrote of the deaths of such volunteers of the International Brigades, and said, â€Å"They die fighting for you† (Hem on War 293). The depiction of Jordan’s life and death parallels the ... ...ocative that Rickman’s edition of Freud’s essay appeared shortly before publication of For Whom the Bell Tolls. Gajdusek, Robert E. (2002). Hemingway In His Own Country. Notre Dame Indiana: University of Notre Dame Press. 11 Page 12 Gellhorn, Martha. (1986). The Face of War. New York: Atlantic Press Ed, 1988. Hemingway, Ernest. A Farewell to Arms. (1940 ) Blakiston: Philadelphia. ________________.By-Line Ernest Hemingway. (1967) New York: Scribners. ________________ Hemingway on War.(2003 ) Ed. with an Introduction, Sean Hemingway. New York: Scribners. Myers, Jeffrey. (2000) Hemingway: Life into Art. New York: Cooper Square Press Nelson, Cary (1994). Remembering Spain: Hemingway’s Civil War Eulogy and the Veterans of the Abraham Lincoln Brigade Urbana: University of Illinois Press. Winnicott, D.W. Playing and Reality. (1971) London: Pelican, 1980. 12

Falling Water by Frank Lloyd Wright :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Falling Water’s plans all came about when the architect, Frank Lloyd Wright was born, Jun 8, 1867. Frank was born in Richland Center, Wisconsin. Wright designed Fallingwater in 1935. At his death in 1959, he had built more than 400 buildings. Wright’s most famous house was designed and built for the Pittsburgh Kaufman family, for a weekend retreat.   Ã‚  Ã‚  Ã‚  Ã‚  The natural wonder Fallingwater is recognized as architect Frank Lloyd Wright’s most acclaimed and famous works. In 1991, a poll of members of the American Institute of Architects voted Wright’s Fallinwater the best all-time work of American Architecture. Fallingwater opened a new chapter in American architecture and Wright became the first and foremost architect of houses. Fallingwater is known for its simplicity. This is not a skyscraper, it is a home situated in a remote section of Western Pennsylvania, in Ohiopyle, (or called Bear Run). In a talk to the Tallies Fellowship Frank Lloyd Wright said of the house; â€Å"Fallingwater is a great blessing - one of the great blessings to be experienced here on earth. I think nothing yet ever equaled the coordination, sympathetic expression of the great principle of repose where forest and stream and rock and all the elements of structure are combined so quietly that really you listen not to any noise wha tsoever although the music of the stream is there. But you listen to Fallingwater the way you listen to the quiet country.†   Ã‚  Ã‚  Ã‚  Ã‚  Wright designed Fallingwater in 1935. The design of the house promotes a harmony between man and nature, so that the buildings, walls and structures within the house are extensions of the exterior world. Fallingwater was designed for the Edgar J. Kaufmann family of Pittsburgh; the founders of a prominent department store in the city called Kaufmann’s. Construction on the project began in 1936 and was completed in 1939. Wright concentrated in on the Bear Run location because he knew of a waterfall in the area that the family loved to go visit all the time. In designing the house, Wright mimicked the natural pattern of rock ledges over the waterfall and cantilevered the house over the falls in a series of concrete ledges, anchored to masonry walls made of the same sandstone as the rock ledges. This view just described, is perhaps the most famous of all. The house hovers right over the rushing mountain stream in perfect harmony. The house extends 30 feet in he ight above the ledges, although strong horizontal lines and low ceilings help maintain an overall sheltering feeling.

Apples and Oranges: a Comparative Essay

Apples and Oranges: A Comparative Essay Is the old adage â€Å"you can’t compare apples and oranges† correct? Besides being food, both of these produce items have much in common. They both are located under the Fruits and Vegetable category of the Canadian Food Guide; they are both spherical in shape, making them fit in the palm of your hand; and they both have a considerable amount of moisture under their skin. However, in both nutritional value and aesthetic appearance the orange far out weighs the lowly apple. Although, according to the Canadian Food Guide, a serving of apples and a serving of oranges are both considered one equal serving within the Fruits and Vegetables category, the nutritional value of oranges is far superior to that of apples. First, oranges have a higher concentration of vitamin C. This vitamin is essential in strengthening and maintaining a healthy immune system. Thus, the greater the vitamin C—within reason—the greater the functioning and resilience of our immune system. Furthermore, peeling an orange often requires extreme dexterity and excellent hand-eye coordination. Thus, when eating an orange one is not only receiving an excellent dose of vitamin C, one is also practicing hand-eye coordination and honing his/her dexterity. On the other hand, apples, although a good source of vitamin C lack the concentration that is obviously present in oranges. Thus, when eating an apple it seems that the apple’s nutritional value is simply calorie intake—fuel for the body. While this function is necessary, oranges ‘play double duty’. They provide us with calories at the same time as helping us to fight viruses and disease. Furthermore, eating an apple only requires a strong jaw and teeth. It does not help us to practice transferable skills such as dexterity. While the nutritional value of the fruits we consume is important, their aesthetic appearance is of greater concern. The appearance of an apple is pleasing; its symmetry, shine, and contours emulate marble sculptures. However, there is one essential flaw in the aesthetic of the apple. It lacks a strong and invigorating aroma. When an apple is bitten, it emits a deep musky smell, one that is unique but in no way mood-changing. Oranges, when peeled emit a heavy citrus scent which, studies have shown, help us to become re-energized. Perfumers have even attempted to capture this scent in their colognes, body washes, and au de toilets. But no synthetic concoction can truly mimetic the revitalizing effects of citrus. The very prestigious study of aromatherapy has verified the mood-changing effects of the citrus scent; â€Å"citrus is often used by psychologist to treat patients with depression with some promising results† (Fakes 2). Thus the orange combats both diseases of the body and diseases of the mind. Although there are many superficial similarities between apples and oranges, oranges are of greater nutritional and aesthetic value. Apples are valuable in their caloric value and their appearance, but they lack both the concentration of vitamin C as well as the revitalizing citrus effects. Therefore, perhaps the old adage is correct: â€Å"You can’t compare apples and oranges†.

Lost Horizon

Lost Horizon is a utopian fantasy novel, and so the reader must use his/her imagination to help make this unusual world (Shangri-La) believable. It is more cerebral than that According to Steven Silver Reviews on the novel, the monks at Shangri-La believe in a philosophy which is a mix of Christianity and is brought to the valley by the 18th French priest Perrault which is also the name of the French fabulist and the Buddhism which existed before Perrault's arrival. The motto of these monks could best be summed up as â€Å"Everything in moderation, even moderation†, same as what Aristotle believed in his idealism. The novel opens in a gentleman's club in Berlin where four Englishmen have met for the evening. Talk turns to a plane hi-jacking which had occurred in Baskul, India the previous year. When the men realize they all knew one of the kidnap victims, Hugh Conway, the conversation briefly touches on his probable fate. After the group breaks up, one of their number, the author Rutherford, confides to another that he has seen Conway since the kidnapping and goes on to provide a manuscript accounting for Conway's experiences. Conway is among four kidnap victims, the others being Mallinson, his young assistant who is anxious to get back to civilization, Barnard, a brash American, and Miss Brinklow, an evangelist. Conway himself rounds out the group as an established diplomat and stoic. When the plane crashes in the Kuen-Lun Mountains, the quartet is rescued and taken to the hidden lamasery of Shangri-La. Conway is the most adaptable and open-minded character in the book and takes what people say at face value as truth. Conway, Malinson, Barnard, and Ms. Brinklow are four passengers catching a flight out of Baskul as the political and military situation there deteriorates. The plane is being flown by a pilot who appears to be in a trance and taking them drastically off course. A forced landing on a Himilayan mountain top kills the pilot and ruins the plane. The four survivors are rescued and brought to a strange, almost magical, mountain monastery and village. The setting is lush and green despite the altitude. The people placid and friendly, but mysteriously quiet about the prospects for returning to civilization, so remote is the village. Despite his knowledge Conway leaves with Malinson in an attempt to reach India on foot. They are deceived and the journey is a tragic one. Conway managed to reach civilization and then is desperate to leave to make his return back to Shangri-La, to accept his position as successor to the deceased High Lama. Basically, the story is a spiritual journey for those who see what it is they have stumbled upon, Shangri-La: paradise on Earth. Conway is given an audience with the High Lama but remains quiet as to what is going on. People age years instead of decades, there is no crime or war or hunger. The novel teaches us that desire itself corrupts mankind. Buddhism teaches that nirvana is the end of desire for anything at all, even life itself. Hilton takes this idea and uses it to create his utopia. In Shangri-La, no one wants anything because everyone has everything they need. Children are indoctrinated in courtesy and etiquette even when they are still very young. They are taught to share and love. If two men desire the same woman, one is willing to let go. Passion and ambition are not good. The basis of all human emotion is desire, and when all desire is eliminated, you achieve a utopia. People in Shangri-La do not â€Å"do† anything because they do not want anything. They read, listen to music, have discussions and share nature walks, but they do not compete with each other or perform work. Hilton’s utopians live abnormally long lives because they do not experience any tension or yearnings. Reference: Hilton, James (1988). Lost Horizon. Mass Market Paperback. ISBN: 0671664271